Feb
10
10
This is how the story of Nike goes: Bob Knight took a class with Frank Shalenberger while taking his post grad business degree at Stanford in the early 60s. Creating a small business with a marketing plan was the semester-long project. Knight incorporated the growing opinion that high-quality/low cost shoes could be built in Japan and sent to the states for selling with Bowerman’s attention to quality basketball shoes. Through this, he has found his market niche. Shallenberger thought that the model was no business jackpot, but definitely interesting. At that point, nothing came out of the project. Finally, though, it blossomed to the invention of all Nike Dunks online. Today you can order Dunks online from all over the globe.
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